About The Speaker
Keith McCumber
Founder & Owner of SoundsGood Auto Services
Keith McCumber is a car audio industry veteran with nearly four decades of experience spanning sales, installation, and multi-store ownership. Beginning his career in 1987, Keith built a foundation in consultative selling before transitioning into high-level installation and vehicle security, ultimately founding SoundsGood Auto Services Inc. Through disciplined leadership, strategic acquisitions, and a relentless focus on quality and reputation, he has grown SoundsGood into a multi-location operation serving Western Canada. A former Western Canada IASCA Director and sound quality judge, Keith is deeply committed to professional development, mentorship, and community involvement. His KnowledgeFest sessions draw on real-world experience, hard-earned lessons, and a passion for raising the standard of performance across the mobile electronics industry.