About The Speaker
Jayson Cook
Columbus Car Audio & Accessories
My name is Jayson Cook. I have been in the industry professionally for over 20 years. I graduated from Mobile Dynamics Toronto campus in 1996 with the hopes of becoming an installer. In 1998 I was hired on at Columbus Car Audio to be a salesperson with the intent of becoming an installer at some point…that never happened. Instead, I became their top salesperson for most of my career. So much so that my role now is to continuously teach and train my staff to sell based off standards that I have learned and have implemented into my daily routine. I was fortunate enough to win the 2019 Mobile Electronics Salesperson of the Year and I really want to help grow the sales side of this industry. I have learned so much from many coworkers and friends in this industry and I want to give back as much as I can. I feel that there is a strong need to help teach and train the techniques of selling and working face to face with customers on a daily level in a professional manner that our industry lacks, and to be able to work as a team with the technicians to give the best experience possible to our clients.