These workshops are not about tactics in isolation. The KnowledgeFest Owner & Manager – Sales & Marketing Track is built to help you construct a business that runs without constant crisis management — one that is profitable, solvent, scalable, and valuable over time.
Every session targets a specific pressure point holding retailers back: cash flow, inventory drag, weak systems, poor hiring, unfocused marketing, and growth without discipline. Together, they form a complete operating framework for modern mobile electronics retailers.
What You’ll Walk Away With
This track is for the people who own the number. Owners, managers, sales leads, and marketing teams who need to close more business, build better teams, and run a shop that grows. Kaitlyn Young and Kevin Hallinan don’t teach theory — they teach the exact methods they use with real businesses every day.
MEA members register and attend free. Exhibitor guests also attend at no cost. Five sessions across two days. Here’s what’s on your track.
⚡ Capture to Convert: Creating Content That Sells – Most sellers lose deals because of what they said, not what they didn’t. This session shows you how to control conversations, stop giving away free consulting, and sell more by saying less.
⚡ You Talk. They Leave. Here’s Why. – Most sellers lose deals because of what they said, not what they didn’t. This session shows you how to control conversations, stop giving away free consulting, and sell more by saying less.
🎯 Amateurs Wing It. Pros Rehearse. – You’re losing deals you should be winning, not because of price or product, but because you’re winging the words when it counts. This workshop pressure-tests your real sales language and makes it sharper, faster.
📱 From Posts to Profits: Everyday Storytelling That Sells – Your shop is already creating content every day and not posting it. This session gives you the system to capture it, frame it, write captions that convert, and turn daily shop moments into consistent revenue.
🤝 Industry Roundtable: Real Conversations. Real Solutions. – No slide decks. No scripts. A candid, peer-driven discussion on staffing, pricing, margins, inventory, and what’s actually working right now. The conversation is shaped by the people in the room.
Who belongs at this event
The People Who Own the Number
› Shop owners and managers who want to close more business, build stronger teams, and run a more profitable operation
› Sales professionals who want to tighten their language, control conversations, and stop losing deals they should be winning
› Marketing leads who need a repeatable content system tied directly to bookings, revenue, and customer trust
› Anyone who wants to benchmark their business against peers and walk away with ideas they can put to work immediately
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