Owner - Manager
From Posts to Profits: How to Turn Everyday Shop Moments into Storytelling That Sells
Instructor: Kaitlyn Young – Social Media Doctor
Location: Bronze 4
Date & Time: Wednesday, February 4 at 9:30 AM
Description:
Your best marketing content is already happening inside your shop — you’re just not capturing it yet.
In this session, you’ll learn how to turn daily installs, customer handoffs, and behind-the-scenes moments into stories that attract high-value clients and build long-term trust. We’ll break down how to frame content that feels real, not forced, how to get your team fired up to get content for you, and how to write captions that move people to book, buy, or refer.
Top Take-a ways:
What types of content convert followers into paying customers
How to use storytelling to showcase your team, your values, and your craftsmanship
How to plan, post, and measure content that brings in consistent sales
If you’ve ever said, “I don’t know what to post,” this class will show you that you already have everything you need — right in your shop.
Who should attend:
This session is ideal for shop owners, managers, marketing leads, sales professionals, and technicians who want to improve their online presence and turn everyday shop activity into meaningful, revenue-generating content. It’s especially valuable for anyone responsible for social media, branding, customer engagement, or driving new business through digital channels.