Owner - Manager
From Posts to Profits: How to Turn Everyday Shop Moments into Storytelling That Sells
Instructor: Kaitlyn Young – Social Media Doctor
Location: Bronze 4
Date & Time: Wednesday, February 4 at 9:30 AM
Description:
A business is only as strong as the team behind it—but are you hiring the right people to take your shop to the next level? In this session, Tomas Keenan and Kaitlyn Young break down the art and science of hiring for automotive shops. From finding talent to building an unstoppable team culture, you’ll get step-by-step guidance on how to attract top-tier candidates, avoid costly hiring mistakes, and foster a cohesive team that drives results. Special focus will be placed on leveraging paid Facebook ads alongside a proven hiring platform—a combination that’s been a game-changer for 12V retailers over the past year.
Top Take-a ways:
What types of content convert followers into paying customers
How to use storytelling to showcase your team, your values, and your craftsmanship
How to plan, post, and measure content that brings in consistent sales
If you’ve ever said, “I don’t know what to post,” this class will show you that you already have everything you need — right in your shop.
Who should attend:
This session is ideal for shop owners, managers, marketing leads, sales professionals, and technicians who want to improve their online presence and turn everyday shop activity into meaningful, revenue-generating content. It’s especially valuable for anyone responsible for social media, branding, customer engagement, or driving new business through digital channels.