Sales - Marketing
Capture to Convert: A Hands-On Workshop for Creating Content That Sells
Instructor(s): Kaitlyn Young – Social Media Doctor LLC
Location: Bronze 2
Date & Time: Tuesday, February 3 at 9:40 AM
Track: Sales – Marketing
Description:
This Isn’t Theory — It’s Hands-On. In this session, you’ll learn how to capture high-quality, high-converting content using nothing more than your phone and a few smart, affordable tools. We’ll walk step-by-step through optimizing your phone for the best camera performance, choosing angles and lighting that make your installs stand out, and transforming everyday shop activity into scroll-stopping photos and videos.
Top Take-a ways:
✅ How to optimize your phone for high-quality photo and video capture
✅ Techniques for using angles, lighting, and composition to showcase installs effectively
✅ Simple editing workflows that make content look polished and professional
✅ Understanding which types of posts attract attention and build customer trust
✅ How to plan a weekly content routine that fits seamlessly into your shop’s workflow
✅ Recommended tools and mobile gear that make filming quick, consistent, and efficient
Who should attend:
Bring your phone — this class is designed for shop owners, managers, and sales teams who want to capture better content, faster, and turn it into real business growth.