Bridging the Gap between Sales and Technical Staff

Instructor: Jayson Cook – Columbus Car Audio & Accessories

Instructor: Dan Wilson – Columbus Car Audio & Accessories

Location: Bordeaux

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Description: In any organization, the collaboration between sales teams and technical staff is critical to delivering outstanding customer experiences. However, differences in communication styles, priorities, and knowledge bases can often create gaps that lead to misunderstandings, inefficiencies, and missed opportunities. This course is designed to bridge that gap, fostering seamless collaboration and mutual understanding. Participants will explore strategies to improve communication, build empathy, and align goals between salespeople and technicians. Attendees will learn how to translate technical jargon into customer-friendly language, communicate customer expectations effectively to technical teams, and ensure that both departments are aligned in meeting client needs.

Take-a ways: Great strategies to improve communication, build empathy, and align goals between salespeople and technicians.

Who should attend: Business owners and managers looking to improve communications, staff teams, and customer service,