Sales - Marketing
A Moment in the Life of a SalesPro – Phone Edition
Instructors:
Elias Ventura – HKI USA & Jayson Cook – Columbus Car Audio
Location: Bronze 2
Date & Time: Wednesday, February 4 at 8:00 AM
Description:
Phone calls remain one of the most critical factors in driving customers to your store—setting the tone for first impressions, establishing trust, and ultimately inviting shoppers through your doors. In this session, SalesPros Jayson Cook and Elias Ventura will break down the fundamentals of effective phone interaction, share practical “Phone 101” tips and techniques, and guide attendees through fun, real-world role-playing scenarios.
What can you expect? You’ll watch seasoned SalesPros demonstrate how they handle today’s most common inbound call inquiries while learning specific strategies to improve clarity, professionalism, and conversion effectiveness. This isn’t just a lecture—it’s an interactive, hands-on learning experience designed to help you refine your phone skills and re-energize your customer engagement approach.
Top Take-a ways:
Gain practical Phone 101 tips and tricks, observe how experienced SalesPros navigate real call scenarios, and participate in collaborative group feedback to sharpen your communication skills.
Who should attend:
Anyone who answers the phone at a 12-volt retail store—or wants to improve the way they engage customers from the very first hello.