Most events make you choose between training that’s relevant to your role and training that’s relevant to your business. KnowledgeFest Atlantic City doesn’t ask you to choose. Multiple tracks mean your sales team and your install team can both be in sessions built specifically for them, at the same time, in the same building.
MEA members attend the full two-day event at no cost. Exhibitor guests also attend free. One registration covers every session on both tracks. Here’s the full lineup.
Owner – Manager and Sales – Marketing Tracks
Five sessions built around selling, leading, and growing your business
⚡ Capture to Convert: Creating Content That Sells – Most sellers lose deals because of what they said, not what they didn’t. This session shows you how to control conversations, stop giving away free consulting, and sell more by saying less.
⚡ You Talk. They Leave. Here’s Why. – Most sellers lose deals because of what they said, not what they didn’t. This session shows you how to control conversations, stop giving away free consulting, and sell more by saying less.
🎯 Amateurs Wing It. Pros Rehearse. – You’re losing deals you should be winning, not because of price or product, but because you’re winging the words when it counts. This workshop pressure-tests your real sales language and makes it sharper, faster.
📱 From Posts to Profits: Everyday Storytelling That Sells – Your shop is already creating content every day and not posting it. This session gives you the system to capture it, frame it, write captions that convert, and turn daily shop moments into consistent revenue.
🤝 Industry Roundtable: Real Conversations. Real Solutions. – No slide decks. No scripts. A candid, peer-driven discussion on staffing, pricing, margins, inventory, and what’s actually working right now. The conversation is shaped by the people in the room.
Technician – Fabricator Track
Five sessions built around selling, leading, and growing your business
🧰 Getting Started with 3D Design – An Overview from Idea to Install – Ready to bring your ideas to life with 3D design? David Hampson walks you through the fundamentals of Fusion 360—perfect for beginners. Learn how to move from a concept to a fully printed part with a clear, step-by-step approach. No prior CAD or 3D printing experience required.
🧰 Cross-Industry Ingenuity – Fabrication Techniques from Beyond Car Audio – Some of the best fabrication tricks don’t come from the 12-volt world. Join industry innovator Cabe Sipes as he shares proven techniques inspired by prop making, woodworking, industrial design, and more. Walk away with practical methods to save money, streamline your workflow, and elevate the quality of your fabrication work.
🧰 Bringing Concert Sound to the Door Panel – Part One – If you’re ready to move beyond “good enough” installs and build door systems that deliver true concert-level performance, this two-part course is your all-access pass. No fluff, no gimmicks—just proven techniques from the trenches. With our POV mobile studio, you’ll be virtually inside the build, seeing every cut, every fastener, and every method up close.
🧰 Building Concert Sound — Hybrid Door Panels (Live Custom Build) – Part Two – This advanced session continues where Part One leaves off. Explore finishing techniques, detailing, panel integration, and installation best practices that give your work the signature fit-and-finish of top-tier fabrication shops.
🧰 OEM Integration – Audio & Beyond – Today’s vehicles demand precise integration methods. Learn proven OEM integration techniques from two of the industry’s top experts. Nick Frazier and Scott Eisner will show you how to diagnose, interface, and tune factory systems with confidence—skills you can apply immediately when you’re back in the bay.
10 SESSIONS. 2 DAYS. ONE REGISTRATION
MEA members attend free. Exhibitor guests attend free. Register once and your whole team is in.
WHY THE WHOLE TEAM SHOULD BE THERE
MULTIPLE TRACKS RUNNING AT THE SAME TIME
While your sales team is learning to close more business and build content that converts, your install team is in a separate room learning fabrication, integration, and 3D design. Two days, both rooms running simultaneously.
MEA MEMBERS ATTEND THE FULL EVENT FREE
Current MEA members register and attend every session, the show floor, Beer and Business on Friday, and the Dealer Appreciation Party on Saturday at no cost. That covers your entire team for both days.
THE INSTRUCTORS TEACH FROM REAL EXPERIENCE
Kaitlyn Young. Kevin Hallinan. Jason Kranitz. Cabe Sipes. David Hampson. Nick Frazier. Chris Cook. These aren’t speakers brought in from outside the industry. Every one of them works in it daily and teaches from real experience.
10 SESSIONS.
YOUR ENTIRE TEAM.
TWO DAYS IN ATLANTIC CITY.
Every session in both tracks is available with one registration. MEA members attend free. Exhibitor guests attend free. KnowledgeFest Atlantic City runs June 5 and 6 at Harrah’s Resort.
